Your website is only as effective and successful as you make build it. To find out if it is really working for you one of the key factors to this is to analyze the data that comes in. What do I mean? If you are DIYing this website you may not know that you need to have tracking on this through multiple channels to understand what traffic and end user is coming to your website. Are you attracting the right audience?
Website Building Part 2 Read More »
So, in the bullpen you have all your potential clients and they’re coming up to bat. What does that mean? That means they’re coming too your website. How are you going to pitch to them? If you have a solid business plan, a social media manager or an email expert, again that’s the training, when you pitched to them it could be out of the park.
If you are doing email marketing or any lead generation and you are not using a professional and you are winging it, chances are you are going to throw that ball wild. You may have a few hits from it, but never consistent.
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What To Do When You Build Your Website Part 1Website builder analysis and changing for your website. We covered all the reasons why you shouldn’t use the DIY websites for your business in Wonderful World of Website Builders – NOT. So, now what do you do? You have hired a friend, or you are going
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Most of the do-it-yourself website’s do not have or even allow for SEO. So, no matter how wonderful all the other three elements above might be or that you just do not care, this one should matter. Why? Because if you do not show up on Google, Bing, or any search engine you might as well just have no website at all. Think about that you, are paying money to not get noticed. They don’t offer the tools you need now to rank, because no amount of great copy is going to get your recognition.
Wonderful World of Website Builders Read More »
Remember, the different ways you try to get yourself out of the mud, that’s what makes you a great businessperson. Because hey, you’ve attempted it. You tried it, it didn’t work. You experienced the “trys”, it didn’t work. However, you’re not going to forget it. Every business built has tried to chase those tadpoles, some succeed other’s sink. Keep your feet firmly planted in your boat and don’t try to chase all the bright shiny tadpoles. Those tadpoles can wait.
Knees Deep ~ Stuck Website Read More »
Way to go you amazing DIYer. You built a fantastic beautify website with content and everything! Great beginning, well done. I love the 8 colors you used for the “pop” effect. And the clown face on the home page. Also love the background of the beautiful Rocky Mountains on your social. But can you tell me what that has to do with getting my carpets cleaned from Shoot Straight Carpet Cleaners? Oops, branding and website mistake number one.
Unbranded – Website Read More »
What does walk away branded content mean on your website? Well, honestly it is kind of means a lot and is a big deal. I’m going to just touch on it in this post, but you should walk away with a better understanding of what is needed and how it works. We use branded content for really pushing your website over the edge to beat competitors. First, know your products, what issues or problems do those products solve for the end user and who you are wanting to target as that customer.
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Recently we, my husband and I, had to take a drive through the mountains, yes mountains of Arkansas. They are the Boston Mountains. While not like the Rockies, they are beautiful. We were taking in the scenery, and I was snapping photos and then suddenly around a curve this was the shot. Beautiful right? But what did you see first? The sunset? Or the barn smack in the middle of the shot? It was during this trek; I was talking about how our business was forming and how do I reach clients. How do I stress the need for a well-built website.
I told you upfront I’m not the branding genius. I’m just one part of a larger picture when it comes to branding and make it memorable for your customers. My part is needing the elements to build you a fabulous compliant website that drives traffic, and while I do have some input the real guts of your branding come from our Social Media Strategist, Lisa Benson at DeBella DeBall and with our creatives lady boss Monika Vidakovic, who handles all our email marketing and lead generation at The Digital Trifecta.
What is Memorable Branding? Read More »
Reading the title, you would think we are about to embark into a “journey” and “self-help psychology” class, right? What does this have to do with branding your business? It sounds like the hot buzz words to fix and rebrand the inner you. I mean we all do need a little fixing from time to time, wouldn’t you say? Perhaps, you have done some dumb things in the past. Maybe you are trying to escape bad decisions or perhaps trying to rise above a failed relationship.
Reinventing Branding Read More »
